Why your rich snippets aren’t showing — even when the Rich Results Test is green
Valid markup, Google eligibility, and an actual SERP result are three different things. Here’s where the gap usually lives, and how to close it.
Coming soonInsights
Insights
Engineer-written notes on structured data, technical SEO, AI search, and the work we do. No fluff, no listicles for their own sake — practical, code-first pieces we’d actually want to read.
How we built Schema Preview
A build-in-public teardown of our structured-data validation extension: the architecture, the tradeoffs, and what we’d change.
Coming soonStructured data for AI search
How schema gets your content cited in Google AI Overviews and ChatGPT — and what’s genuinely new versus rebranded SEO.
Coming soonOn the writing list
- Valid JSON-LD vs. displayed rich result: the three things developers confuse
- A developer’s guide to adding schema.org with JSON-LD — copy-paste templates
- GEO vs. AEO vs. SEO in 2026: what actually changes for engineers
- The 8 most common structured-data errors in Search Console — and how to clear them
- FAQPage schema: the highest-leverage markup for AI Overviews
- JavaScript SEO: how your SSR/CSR choice silently breaks structured data for Googlebot
- Core Web Vitals for app-like sites: a technical checklist
- The technical SEO audit we run on every codebase
New pieces land regularly. We write what we’d want to find when we hit the problem ourselves. Want a topic covered? Tell us.